6 Underground Netflix Premier

It wouldn’t be a Bay-style blockbuster without unbelievable action sequences. So, for the release of Netflix’s newest feature-length film “6 Underground,” we celebrated with a premier where action [literally] jumped from the screen.

Challenge: The streaming wars are on and Netflix faces growing competition from other services the industry. In order to stay well ahead of the pack, Netflix continues to innovate beyond the content offered on their platform. The red carpet premier of the latest Netflix feature-length film “6-Underground,” [directed by Michael Bay] was no different. Our task: reinvent the red carpet.

Solution: For the December 10th event, we threw out the red carpet rulebook to create a captivating evening for press, talent, and fans. Traditional step and repeats were traded in for a skyline parkour course and performances by renown parkour team, STORROR. The show was made complete with 360 degrees of interactive projection mapping that added excitement and dimension to the aerial stunts. The evening came to a close with a heart-stopping performance for director Michael Bay as he hit the carpet ready to promote his latest film.

Event Highlights: Checkout STORROR’s experience in NYC for the premier here: https://www.youtube.com/watch?v=LU7AqA4PQnM