Havana Club X 88GLAM

To announce a new partnership between 88GLAM and Havana Club, we teamed up with the hip hop duo to share “pieces of their life, their beginnings and what influences their art.”

Challenge: Launch the collaboration between Hip-Hop Duo 88GLAM and Havana Club in a piece of content that garners social media conversation and aligns Havana Club rum to a culture of creativity and community.

Solution: The right place. The right time. The right drink.

Using the first-hand account of Derick Wise and 88Camino, we shared the rap duo’s origin story as it unfolded in the Toronto Underground. The artists recounted a story of their creative community in an evening that lead to their eventual discovery by and signing with XO Records.

The consumer takeaway: With Havana Club premium rum, you can do more than just hope for the right place at the right time. Because the two are natural by products of drinking a Havana Club with your community.

Highlights: https://www.highsnobiety.com/p/88glam-havana-club/