Dear Beer Media Stunt  

On December 5th, Budweiser set out to raise a cold one with friends, neighbors, and even competitors, to celebrate the day that beer came back into our lives, Repeal Day.

Challenge: Start an all-new, all-American holiday that gathers friends and lovers of beer at bars across the country to celebrate the most important of civil liberties: the right to drink beer.

Solution: Make some noise by inviting beverage-alcohol partners to join Budweiser and celebrate the momentous day in their shared history.

Program Highlight: https://www.adweek.com/brand-marketing/budweiser-placed-these-billboards-outside-competitors-offices-to-celebrate-the-end-of-prohibition/