Stella Artois Chez Sebastian

For the Summer PR launch supporting the Stella Artois Campaign “Host One to Remember,” we introduced the world to Sebastian Artois in a theatrical evening at the Highline Hotel in New York.

Challenge: Introduce an all-new brand world and first-ever fictitious character for Stella Artois.

Solution: An evening in immersive theatre, where guests explored the home and grounds of Sebastian Artois alongside the comrades and characters who inspired the first-ever brew of the Belgian Lager.

Event Highlights: Theatrical performances curated by Shanghai Mermaid, exploratory gastronomy crafted in partnership with Bompass & Parr, and a musical finale with violinist Caitlin Moe and DJ Mia Moretti.