Budweiser on Mars

Budweiser announces the plan to go where no beer has gone before: the red planet.

Challenge: In the summer of 2017, Budweiser set out to become the official beer of ambition.

Solution: Budweiser, in partnership with CASIS, laid the framework for a Budweiser lager suitable for Mars. Together, the partners unveiled a plan for research on the international space station and took the first step in redefining the future of socialization.

The bold plan was announced at SXSW in a Budweiser-owned event and PR panel. The panel addressed the future of socialization with guest speakers Val Toothman, Anheuser-Busch’s Vice President of Marketing Innovation, Patrick O’Neill of CASIS, and a former astronaut and actress Kate Mara.