Budweiser Brewed Locally

A touring event property that reinvigorated the Budweiser base, bringing all-American music, food, day-fresh beer, and the World-Famous Budweiser Clydesdales, to 12 Budweiser breweries across the country.

Challenge: Americans are choosing craft beer over big brews, associating small batch to high-quality.

Solution: Invite Americans into Budweiser’s backyard to experience first-hand the time-honored brewing process, home-grown quality ingredients, and the contributions Budweiser makes to the communities it calls home.

Event Highlights: The St. Louis summer launch with Thomas Rhett.