Budweiser: Brand Bible

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A re-imagined brand book that inspires all five senses to explore and experience the world of Budweiser.

The Challenge: The 2017-2018 year brought big changes for Budweiser. With a growing number of agencies and partners building the future of Budweiser, the brand rules were being defined in real-time, resulting in inconsistent executions and jeopardizing a consumer’s understanding of Bud.

The Solution: A new kind of brand book designed to provide a deeper understanding of the heart and soul of Budweiser. The story of Budweiser is a tale bigger and more influential than the product itself. This articulation of the brand book allowed Bud’s rich legacy to jump off the page with major contributions from the people who have built the Bud we know and love.