Budweiser’s Big Sizzle

To celebrate July 4th, Budweiser hosted the most “American” cookout ever, breaking the world record for the most people grilling simultaneously.

Challenge: Make Budweiser the official beer of the summertime grilling occasion.

Solution: Own the grill by taking the world record; Budweiser hosted 564 individuals on-site at the St. Louis brewery to celebrate the Fourth of July. Every man and woman was stationed at a grill, where they prepared the perfect burger and washed it down with an ice-cold Bud.

Program Highlight: A Guinness World Record