Budweiser: Beer Country

A 2018 Budweiser Super Bowl moment featuring the world-famous Budweiser Clydesdales.

Challenge: To inspire pride and community in a divided American audience on Super Bowl Sunday.

Solution: Beer Country was created to challenge traditional beer-category advertising, thinking beyond product and transporting Americans to a place most already belong to but often overlook: Beer Country. Beer Country is a story about the people, the places, and the values that bring us together. By empowering America’s backyard with the esteem and importance of “Beer Country,” we created common ground amongst a divided audience, celebrated all beers, and boldly claimed a place that was already ours.