Bacardi No Commission 2018
On a mission to “FREE THE ARTIST, FREE THE WORLD” Bacardi set its sights on Art Basel, bringing an art and music platform to Miami powered by premium rum.
Challenge: Position rum as a premium spirit at Art Basel. Break through the noise of Miami Art Week.
Solution: Situate Bacardi at the heart of culture with “Take the Shot,” a creative execution that spotlights artists, rising and established, in a groundbreaking photo-only exhibition. The exhibition disrupts the medium of fine arts, showing works from celebrated film photographers and viral iPhone-only photographers.
Event Highlights: Guests included Serena Williams, Venus Williams, Alicia Keys, and Busta Rhymes with special performances by Meek Mill, A$AP Ferg, and Black Coffee.
Awarded a GOLD at the 2019 Pro-Awards for best Multicultural/Lifestyle Campaign